There are two reasons why Firestarter stuck in my head long after I finished reading it. For one, it’s an excellent story about the burden of psychic powers on ordinary people and the government machine that wants to use them for their own nefarious purposes. The other reason it stuck with me is because it was my first real lesson in the marketing side of the publishing business.
By the time Firestarter was published in 1980, Stephen King was already well on his way to becoming established as the King of Horror. Part of this was because he was indeed a powerhouse of a writer, but part of it was also due to the fact he was becoming a brand. My understanding of this came quite naturally, mainly by the simple fact that several of his books, published up to that time, didn’t really strike me as horror novels.
Of course it could be said that horror, like any other genre label, is in the eye of the beholder, but I think it’s fair to say it would take more than a bit of a stretch to describe books like The Dead Zone and Carrie as horror novels. Scary things happen, sure, but I feel, at least in those two cases, that the books belong more in the thriller genre, or even science fiction. Same goes for Firestarter. » Read more